The Exhibition of Decorative Arts and Modern Industries was held in Paris in 1925, hence the artistic term Art Deco. This 1920-1939 movement left traces in all the art design fields: architecture, painting, sculpture, motor racing, interior design, fashion, jewellery … even in movies, as example the film Metropolis by Fritz Lang. Art Deco is the opposite of the sinuous, naturalistic curves of Art Nouveau. This art is based mainly on simplification, in its rectilinear and geometric style. The athletic and elegant male bodies and resolute women bold dressed stood out, women with garçon haircuts, smoking and participating in cocktails, denoted their liberation. The glamour of the 30´s reached its maximum splendour.
Spanish artists mastered perfectly this style and applied it to perfection in the creation of their posters. Federico Ribas, Rafael Penagos, Gaspar Camps, Enrique Estela Antón or Juan Miguel Sánchez are some artists that represent the paradigm of the Spanish Art Deco poster.
Later and to this day, posters have supported the different artistic trends: fauvism, constructivism, cubism, expressionism, surrealism, pop art, minimalism, hyperrealism … The most notable national and international artists have used their paintbrushes to create a poster: Pablo Picasso, Salvador Dalí, Joan Miró, Antoni Tapies, Miquel Barceló, Luis Gordillo, Andy Warhol, David Hockney … among hundreds of other outstanding painters.
Eduardo Arrollo, 1996